Although the overall NFT market experienced a contraction in transaction volume during July 2025, sales value demonstrated a notable increase, rising 50.14% from the previous month to $585.1 million. This figure marked the second-highest monthly total in 2025, trailing only January’s $678.9 million. Despite this growth, July sales remained 35.02% below the peak recorded in December 2024, when sales reached $900.5 million. Market capitalization also showed strength, surpassing $8 billion in late July, driven by a 21% increase from $6.6 billion on July 24. However, the number of transactions declined by 9% month-over-month, falling from 5.5 million to 5 million, indicating a shift in market activity that warrants cautious interpretation. The increase in average sale value to $113.08, the highest in six months, further evidences this shift toward higher-value transactions.
NFT sales rose 50% in July 2025 despite a 9% drop in transaction volume.
Ethereum maintained its dominant position within the NFT sector, generating $296.5 million in sales during July, a 69.63% increase from June. Ethereum-based collections accounted for nearly half of the global NFT volume, with sales rising 56% overall. High-profile collections such as CryptoPunks and Pudgy Penguins experienced remarkable sales growth of 491.79% and 369.58%, respectively, with CryptoPunks alone generating over $69.2 million in 30-day trades ending in July. This resurgence highlights Ethereum’s continued relevance, though it also underscores potential market concentration risks in leading collections. The market’s gradual recovery is evident but remains modest compared to the explosive volumes seen in 2024, signaling a rebuilding phase.
In contrast, other blockchains displayed mixed results. Bitcoin NFTs increased sales by 45.79% to $77.4 million, supported notably by BRC-20 NFTs, which rose 68.54% to $18.9 million. This growth contributed to a diversification of the blockchain NFT market share beyond Ethereum. Meanwhile, Polygon, despite ranking third in sales volume with $62.1 million, suffered a nearly 60% decline in overall platform sales, with the Courtyard collection dropping 25.62%. Polygon’s downturn contrasts with broader market gains, reflecting shifting investor priorities and possible consolidation in platform preferences.
Buyer and seller activity further illustrated evolving market dynamics. Unique buyers declined by 17% to 713,085, while sellers increased 9% to 405,505, suggesting market consolidation where fewer buyers engage in larger, higher-value transactions. The average sale price rose to $113.08, the highest in six months, supporting this interpretation. Together, these trends suggest a maturing market focused on quality over quantity, though the contraction in transaction numbers implies caution as the market adjusts.
