In a move signaling continued confidence in Bitcoin’s long-term value, Strategy acquired 1,955 bitcoins between September 2 and 7, 2025, at an average price of approximately $111,196 per coin, during a period of slight price weakness. The purchase unfolded as Bitcoin’s price fluctuated just below $110,000 before recovering to around $112,000, reflecting a deliberate accumulation amid modest market softness. This transaction marked the eighth consecutive week of acquisitions by Strategy, underscoring a systematic approach to expanding its Bitcoin treasury. Michael Saylor, the company’s executive chairman, publicly announced the buy, reiterating Strategy’s firm commitment to its cryptocurrency investment thesis despite short-term volatility. The majority of liquidity for these purchases was generated through MSTR issuance, demonstrating a strategic use of equity sales to fund bitcoin accumulation. This approach is part of the company’s broader funding and capital strategy, which involves at-the-market stock sales and preferred stock offerings to finance bitcoin acquisitions. The company’s strategy also highlights the growing importance of blockchain transparency in managing large-scale digital asset portfolios securely.
Following this acquisition, Strategy’s total Bitcoin holdings reached 638,460 BTC, elevating the portfolio’s valuation beyond $71 billion as of early September 2025. The average acquisition cost across all holdings stands at approximately $73,880 per bitcoin, indicating substantial unrealized gains given the recent market prices. This latest purchase alone represented about 3% of the company’s total Bitcoin supply, reinforcing Strategy’s position as the largest corporate and public Bitcoin holder globally. Such scale positions the company uniquely within the corporate sector, where over 200 public companies now hold Bitcoin, but few approach Strategy’s level of concentration and commitment.
Financially, Strategy’s Bitcoin portfolio has yielded approximately 25.8% year-to-date in 2025, reflecting the cryptocurrency’s pronounced appreciation since initial investments. The company’s aggressive accumulation aligns with its broader financial strategy, which emphasizes long-term profitability and resilience against market fluctuations. Funding for these substantial purchases has been sourced primarily through at-the-market equity sales, including multiple classes of stock and preferred shares, supported by strong investor appetite. This capital-raising strategy enables ongoing Bitcoin acquisitions under an ambitious plan targeting $84 billion by 2027.
Despite the evident strength of Strategy’s position, the ongoing concentration in Bitcoin carries inherent risks, including price volatility and regulatory uncertainty, which merit cautious consideration. Nevertheless, Strategy’s consistent buying pace amidst a competitive corporate landscape illustrates a clear conviction in Bitcoin’s future role as a treasury asset, even as some market participants adopt more diversified or conservative approaches. This sustained accumulation strategy continues to influence both investor perceptions and corporate policies regarding cryptocurrency holdings.
