Although the initiative is still in early stages, Eric Trump has announced a plan to tokenize a new real estate development, converting fractional ownership interests into blockchain-based tokens to open access to smaller retail investors. The project, confirmed as part of World Liberty Financial (WLFI) activities, seeks to fractionalize a specific building currently under development, issuing digital tokens that represent proportional claims on the underlying asset. The mechanism intends to lower traditional capital barriers by enabling minimum micro-share investments projected around $1,000, and to make ownership transferable via blockchain rails without customary intermediary processes. The announcement frames the plan as an innovative alternative to conventional real estate financing, while details about timing and exact location remain undisclosed. Tokenization tied to World Liberty Financial is being positioned as a pilot that could inform broader adoption across similar assets.
Eric Trump unveils WLFI plan to tokenize a new development, offering $1,000 micro-shares for retail investors.
The technical model envisions assets converted into digital tokens managed on WLFI’s blockchain infrastructure, with transactions denominated in the protocol’s USD1 stablecoin, which the company plans to integrate into a retail app and debit card. This architecture is designed to permit secondary trading of tokenized interests, promoting liquidity for assets that are normally illiquid, and to permit token holders access to both financial returns and experiential perks, such as hotel access and other exclusive benefits. The protocol founders, including Zach Witkoff, have discussed the potential to extend tokenization across additional Trump properties, which could include high-profile hotels and commercial towers. USD1 stablecoin
From a market perspective, the initiative targets retail investors who are typically excluded from direct real estate stakes due to large capital requirements, positioning tokenization as a democratizing tool for luxury assets. WLFI’s recent revenue generation and the estimated valuation of the Trump real estate brand, reported near $1.2 billion as of late 2025, are presented as supporting factors for credibility and expansion. The strategy also aims to bypass traditional bank financing channels, offering an alternative funding route anchored in decentralized finance.
Regulatory and operational considerations remain salient, as applicable legal frameworks, custody arrangements, and investor protections are not fully articulated, and potential buyers should weigh technology, market, and compliance risks before participating.
